FOR WHAT: Running at winter roads, gravel roads and city parks.

WHY WE MADE IT: To make a winter road running shoe for those looking for extra comfort.



The NewRun is the first real road running shoe from Icebug and it is aimed at all those that want to keep logging miles all year long. Why deviate from (or cancel!) the regular workout routine only because conditions got wintry? High comfort has been in focus when developing this shoe and then a waterproof GORE-TEX® upper crowned with the BOA® Fit System were obvious features to add. Low temperatures don’t go well with a narrow fit so the last has a roomy toe box and a straight toe line. The sole is well cushioned and its wide base both stability and long distance comfort are achieved. BUGrip outsole with dynamic steel studs makes running on icy surfaces feel like a walk in a park.